Creating a purpose driven organisation

Creating a purpose driven organisation

How good it will be to work in a purpose driven organisation. Such an organisation will give us sense of pride. It will be a place where people can flourish and can perform coherently. I can imagine a scene from the film avatar.

Fulfillment and purpose are the key words.

Money has become less of a motivator today as we find that more individuals are leaving their stable high paying jobs to pursue passions or work aligned with their life purpose.The employees start seeking something to believe in that is aligned to their values which make them feel a sense of importance through their contribution towards a higher purpose.Purpose-driven organisations stay core to their mission by always keeping the “why” in mind. The company is continuously kept at the center of thought processes. They look at the big picture.

Employees are three times more involved and contribute better when they understand that their presence is making a positive impact through their work.The best companies create opportunities disguised as challenges for their employees to develop a sense of purpose and belonging through their key performance areas and facilitate them to make a star performer at their workplace.

Effective organisations provide clarity to the mission and how individuals contribute which makes it more actionable. Companies need to not explicitly indicate their values and purpose by making it visible within the company but to subtly make it strong in their day-to-day behaviors with the right organisational culture and support structures.

The alignment between employee and organisational values where the match in value proposition between their purpose and company’s mission becomes a motivating factor. In reality, organisations and firms get best results when they come together in order to  create a meaningful work culture for employees to flourish.We all have the innate desire to be productive and active citizens of society and be part of a formation that benefits and accelerates society towards development as a whole. With the autonomy and opportunity to contribute to something bigger than ourselves, it creates huge amounts of job satisfaction and personal happiness. We need to feel that we are making a huge difference to the company in terms of achieving its mission and vision.